How popular is online shopping in France?

What do French people buy the most online?

As of January 2020, the product category which was the most purchased online was clothing, according to 51 percent of French people, before cultural goods, which were bought online by of 41 percent of those surveyed.

Is Amazon big in France?

Amazon France is the most popular eCommerce website in the country, pulling in around 19 million visitors per month. However, Amazon France is not as dominant as it is in the US and UK. There are a number of French marketplaces which you may not have heard of, that attract large volumes of shopper traffic.

How developed is eCommerce in France?

The eCommerce market in France. … With an increase of 28%, the French eCommerce market contributed to the worldwide growth rate of 29% in 2020. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development.

Do French people like to shop online?

In 2019, 52 percent of French consumers made purchases online. This figure is low in comparison to the 55 percent European average, with 83 percent of consumers from the Netherlands and 86 percent from Sweden who shopped online that year.

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What sells best in France?

Popular product categories

Among the top products purchased by French online buyers are clothing/footwear, books, home electronics, cosmetics, hair care, and skincare, and children’s items.

What do the French buy online?

As expected, TV, multimedia sets, laptops, smartphones and tablets are among the most popular electronic items French consumers buy online.

What is marketing like in France?

Marketing products and services in France is like the approach in the United States, notwithstanding some significant cultural differences and specific legal and regulatory restrictions. While French buyers can be receptive to new and innovative products, there is a tendency to stick with known local suppliers.

Which country uses Amazon the most?

With 263.5 billion in net sales, the United States were Amazon’s biggest market in 2020. Germany was ranked second with 29.6 billion U.S. dollars, ahead of the UK with 26.5 billion.

Does France have eBay?

eBay.fr. As one of the top five eCommerce sites in France, eBay.fr is another one worth considering, especially if you’re already selling on the domestic version of their marketplace.

How many people in France use Amazon?

As Amazon remains the market leader in France with more than 152 million visitors per month, the source wanted to assess the frequency to which online shoppers over 18 years of age carried out their purchases through the marketplace.

How big is Amazon France?

France: Top 10 online stores

Amazon.fr is leading the French e-commerce market, with e-commerce net sales of US$ 6,524 million in 2020 generated in France, followed by Cdiscount.com with US$ 2,247 million.

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