What does it cost to sponsor a Tour de France team?

Who are the sponsors of Tour de France?


  • AG2R Citroën.
  • Astana–Premier Tech.
  • Bora-Hansgrohe.
  • Cofidis.
  • Deceuninck-QuickStep.
  • EF Education–Nippo.
  • Groupama-FDJ.
  • Ineos Grenadiers.

How much are Tour de France cyclists paid?

The winner of the three week stage race takes home just under (AU) $800,000, while each stage winner earns (AU) $17,541. The total prize pool for the Tour stands at (AU) $3,649,338 which is far less than other prestigious events in golf and tennis. Here’s how it all breaks down at the Tour de France.

How do cycling teams make money?

The team will make a small amount of money from race prize winnings but in the net aggregate a cycling team is just one big marketing expense. The sponsors are paying for the team as advertising; it is not an investment that seeks to make money at all rather it is booked by the sponsors as pure marketing expense.

How do you get sponsors for a cycling team?

Start an interesting blog and contribute to other blogs, get lots of twitter followers, help your local cycling club, host group rides, be active in the cycling community, set a good example and the best cyclist you can be. Anything you can do to benefit the cycling community reflects positively on your sponsor.

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How much do you get for winning a stage in the Tour de France?

The winner of every stage earned €11,000 in 2021, as well as a place on the podium at the end of the day. Second-place was worth half that, €5,500, while the rider in third raked in €2,800. In fact, every rider down to 20th place (€300) earned a share of the €28,650 on offer each day.

How much do cycling domestiques earn?

So we’ve seen what the star riders earn, what about the rest? Well, a WorldTour domestique can earn between €100,000 and €400,000.

How much does it cost to sponsor a cycling team?

Teams have all kinds of sub-sponsors for their bikes, gear, and nutrition. But ~70% of their budget comes from the title sponsor, which pays a pro team somewhere in the range of $5m to $15m to name the team and plasters its logo all over the uniforms.

Do Tour de France teams make money?

But what was the prize money on offer in the 2021 Tour de France and who won the most? … Stage winners in the Tour also take home some earnings, along with the glory of winning a stage of the biggest bike race in the world, as victors take home €11,000 (£9,300) each day.

How is the Tour de France financed?

Tour de France still pulls in sponsors despite doping scandals. The vast majority of sponsorship revenue comes from a team’s top title sponsor, says Conrad Wiacek, head of sponsorship at sports intelligence agency Sportcal.